How to allocate fitness equipment in Gymnasium

Date: 2021-06-17  00:00:00    Author:    Browse number: 431

Every gym investor wants to know about the configuration of fitness equipment in the gym, which is not only related to the capital investment, but also related to the later operation, whether potential customers recognize the brand of fitness equipment they choose, and other issues, which will affect whether customers decide to choose this gym. Today, we will analyze from both subjective and objective aspects, how to configure the fitness equipment in the gym is more reasonable, and what factors affect it.



Objective factor 1: the current situation of the region affects the industry


Regional status quo is not the most important objective environment, but understanding the regional status quo plays a key role in setting up a gym. The regional status quo includes not only the hard elements such as economy and policy, but also the soft elements such as humanity. Objectively speaking, a region with high economic level and strong policy support is conducive to opening large-scale medium and high-end gyms, while medium and small gyms are more suitable for second and third tier cities. The more open the regional culture is, the more conducive to the development of fitness.



Objective factor 2: consumption power determines vision


The consumption ability of a region, especially the per capita consumption ability, is the most critical factor among all the objective factors. In Shanghai, a big city with a per capita expenditure of more than 100000 yuan, they are more willing to choose medium and high-end gymnasiums to match their consumption expenditure and choice vision. When choosing fitness equipment, they should choose new, fashionable and professional brands, commercial fitness equipment and imported brands, Only in this way can consumers feel value for money. On the other hand, if the consumption level is low, so many choices are more practical, and the fitness equipment with good quality and low price becomes the right choice.



Objective factor 3: competitors influence the choice


There will be competition in any industry. It is essential to know the situation of competitors before choosing fitness equipment. Generally speaking, many gyms will consider choosing the brand of current profitable gyms before choosing fitness equipment, which is a bit like following the trend. This practice is good and bad. The good thing is that if you choose this brand of fitness equipment on the premise of understanding it, So you are rational, but if you follow the trend in a muddle headed way, it is possible that others will win and you will lose. Therefore, the choice of competitors is the reference object rather than the final decision.

Objective factor 1: the current situation of the region affects the industry


Regional status quo is not the most important objective environment, but understanding the regional status quo plays a key role in setting up a gym. The regional status quo includes not only the hard elements such as economy and policy, but also the soft elements such as humanity. Objectively speaking, a region with high economic level and strong policy support is conducive to opening large-scale medium and high-end gyms, while medium and small gyms are more suitable for second and third tier cities. The more open the regional culture is, the more conducive to the development of fitness.



Objective factor 2: consumption power determines vision


The consumption ability of a region, especially the per capita consumption ability, is the most critical factor among all the objective factors. In Shanghai, a big city with a per capita expenditure of more than 100000 yuan, they are more willing to choose medium and high-end gymnasiums to match their consumption expenditure and choice vision. When choosing fitness equipment, they should choose new, fashionable and professional brands, commercial fitness equipment and imported brands, Only in this way can consumers feel value for money. On the other hand, if the consumption level is low, so many choices are more practical, and the fitness equipment with good quality and low price becomes the right choice.



Objective factor 3: competitors influence the choice


There will be competition in any industry. It is essential to know the situation of competitors before choosing fitness equipment. Generally speaking, many gyms will consider choosing the brand of current profitable gyms before choosing fitness equipment, which is a bit like following the trend. This practice is good and bad. The good thing is that if you choose this brand of fitness equipment on the premise of understanding it, So you are rational, but if you follow the trend in a muddle headed way, it is possible that others will win and you will lose. Therefore, the choice of competitors is the reference object rather than the final decision.

The equipment configuration in the gym is not as simple as the purchase of equipment. It involves the competitiveness of the gym in the whole market. Therefore, managers or investors should plan from a more comprehensive perspective. Objectively, they should consider the overall market and industry situation. Subjectively, they should also combine with the actual needs to form their own style as far as possible, In short, the layout of fitness equipment in the gym is a matter that needs to see the whole situation.